Informa: With the pace of change that Service Providers are contending with these days, what do you think are the biggest challenges they face with regards to CEM? LUIZ CESAR: Great question. I think first and foremost is achieving and maintaining end to end visibility to assure customer’s best experience in an environment where the volume, variety, velocity and veracity of the data analyzed for that visibility continues to grow exponentially, especially given how wireless technology is now evolving to 5G and the Internet of Things. Having the appropriate systems to be able to quickly make business decisions affecting the average profitability per subscriber based on that visibility is a challenge to say the least.
Secondly, Service Providers need a means to better address customers’ need for more agile services and pay-as-you-go consumption models. This is enabled by transitioning from a hardware to a more software based network architecture enabled by SDN/NFV technology.
Finally, in the face of increasingly stiffer competition, Service Providers need to be able achieve these 2 items at a low cost. This means visibility systems need to provide visibility real time, that only the most actionable visibility is processed by the system and that feeds from such systems to CEM and analytics platforms need to be open with a simple means of integration
Viavi has been addressing these Service Provider Challenges for several years and we have such solutions deployed at several global operators
Informa: What is Viavi’s answer to these challenges? LUIZ CESAR: Viavi has been working with service providers addressing their pain points for many decades. We’ve learned a lot during the transition from one technology to the next, from the early tests in the labs to field deployment, network optimization, operation, service assurance and monetization. NFV/SDN, evolving assurance and analytics enablement systems for the reality of IoT and now 5G is no different. During our journey over the years, we’ve gained a lot of confidence in terms of how to efficiently provide access to the data, decipher it, and extract the most valuable and actionable data in it. We’ve had deployments with key customers unlocking the potential of this data, both in a physical and in a virtualized environment and taking it into areas beyond network and service operations. Our solutions gather, and therefore spend less time processing, and send northbound only the most actionable and valuable network and subscriber data and because less processing is taking place, we break the linear relationship between data growth and solution cost. Our solutions provide visibility for assurance and analytics enablement, in an open format, from subscriber, handset, RAN, xHaul, to the Core of the network beyond to the demark of the service provider and the Internet. I invite all CEM Latin America delegates to attend our speaking sessions where we’ll expand these concepts and help them understand how best to maximize business opportunity profitability in light of the current network revolution.
Informa: Can you tell me a little bit about what Viavi will be presenting at CEM Latin America 2016? LUIZ CESAR: We will be presenting two sides of the same coin. We have been quite successful with our CEA (Customer Experience Assurance) solutions and we will be sharing some of the innovative ways how some of our customers have benefited from them. On the other side, we will be taking these concepts further to show the audience to where these systems will potentially evolve. For example, a year ago we decided to evolve from our JDSU heritage of excellency in test and measurement and rebrand ourselves as Viavi Solutions with the intention to illustrate the “way to visibility” which is the meaning of the name Viavi. We are doing this by joining point solutions into a unified end-to-end Customer Experience Assurance solution. It now seems to be that everything is coming full circle where we are seeing a standardization of CEM relevant KPIs, just as it happened decades ago in the test and measurement space. This is one of the aspects that we will touch upon. Come to see us at CEM, Big Data & Analytics event.